If you write an article and now time to chose the best title for your blog you always worry about that but The goal is always to try to get the publications of our blog/web to get more viral and, in turn, attract more readers. In the same way, there are many bloggers who use techniques similar to those of others for these purposes, but which give different results to each one. That is, many times what works for us, not others(that’struebecause on the Internet the decisions to read and share – or not – a content are taken in just a few seconds).
What to keep in mind when writing more viral and attractive titles for our blog posts?
1.The Rule of the “70” characters
Updated: now Google only shows “60 characters”
Google only shows the first 60 characters of any title.Spending too much of that length not only hurts our article in SEO, but it will also make it appear in the search lists an unfinished, almost meaningless or unattractive title.
Those 60 characters are also important to facilitate the exchange(virality)in social networks because an extensive title is usually harder to read or remember.
2. That the title contains keywords
Obviously, what we all finally want is for our articles to be read by a large number of people.But, if they do not find them easily, it is difficult for them to read them.It is for that reason that, in order to increase traffic to them, they must first appear among the search engine results.
The titles play a very important role in the SEO positioning of an article.So we must include in them the most relevant keywords in our article and those that people usually use to find that type of content or topics.
3. Be brief and go straight to the point
It uses short, but powerful structures, in which the relevant keywords are as far forward as possible.That is to say, that it is a simple and brief title, but as attractive as possible and, above all, representative of the topic to be treated.
“A short title facilitates virality in social networks”For example platforms such as Twitter only allow 140 characters for all content(title + URL + username).
4.Make titles in the form of a question?
Normally people tend to choose the content that can give them more information, teach them something new or answer their questions.
Then, if some of your titles give them to understand that the content can answer those questions or needs that afflict them, they will be more predisposed to read those contents.
How?/ What?/ Why?/ For what?/ Which one?/ Etc
A clear example is this post.
5. Seeks to create excitement
Related to the previous point.Use in your titles a style of handling with a touch of subtlety, but using a technique that can arouse the curiosity of your potential readers towards that content.
Example: Know / Discover one of the best ways to publish a …
6. Do not write the whole title in capital letters
- Contrary to what many people think, the abuse of capitals in titles is not a very good tactic to attract attention, or give us greater visibility or virality.
- A sentence with a well-written word and with capital letters only where it corresponds will give a better look and a more professional presentation to that title.
- In addition, normally in social networks, writing everything in capital letters makes it clear to your readers that you are shouting at them … what can be counterproductive.
7.Sell that content in a few words
Use your most commercial side
This is common sense: most people want to know that they will have some extra benefit, clearly recognizable, by spending 5 minutes of their time reading that content.
Then, using the above, we must finally be able to sell that content.Sell it thanks to a title that gives our readers the feeling that, when reading our article, they will find the information they are looking for.
But, be very careful and do not sell him smoke, but it will be the first and last time that person reads you!
8. Google title
Finally, conducting a search on Google following that title will give you a better idea of its originality and how competitive your keywords are.Because if that title is the same as many others, you run the risk of people not paying attention to it.For believing it duplicate or repeated content.
Conclusion(write more viral titles)
The most important thing is that a title awakens in the reader an impulse that leads him to read and share your content.For that reason, put yourself in their place and, in addition to using the advice I give you here, think if you would click on that title yourself, to see what there is to discover behind it(see: create a successful corporate blog).